Developed States Not EMs For Molson Coors

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Emerging markets will drive future food and drink (F&D) industry growth. As a result of this inescapable trend, most F&D multinationals have sought to increase their exposure to high-growth EMs, while retaining developed state market positions in order to capitalise on existing high demand. Not so US/Canadian brewer Molson Coors, which followed up its recent announcement of a US$40mn joint venture (JV) in the high-growth Chinese beer market, with confirmation that it does not intent to embark on substantial further investments in EMs. So, why is Molson Coors flouting the