Green Mountain And Lavazza Deal Puts Them In Stronger Position To Take On Nestlé

Italy-based coffee producer Luigi Lavazza has agreed to purchase a 7% stake in US-based Green Mountain Coffee Roasters for US$250mn. As part of the deal the firms have agreed a tie-up that will see the companies cooperate in the production of single-serve coffee machines and capsules. Green Mountain plans to use the investment for expansion and to boost financial flexibility and the deal is likely to put the two in a strong position to take on Nestlé, the global market leader in the fast growing single-serve coffee segment.

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