Vivo Acquisition Saga Ends But CFW Sees Further Consolidation On The Horizon

In merger and acquisition terms, Telefónica's bid for the 50% stake of Brasilcel held by Portugal Telecom (PT) has been resolved relatively quickly, taking just three months. Raising its bid a fourth time, to EUR7.5bn, Telefónica finally managed to persuade PT to relinquish its stake in Brasilcel, which owns 60% of Brazil's mobile market leader Vivo. PT has transferred its interest in the Brazilian telecoms market to take a stake in Oi, the fixed-line and broadband market leader, apparently leaving all parties happy with the outcome. CFW takes a look at the implications for the players involved in the Vivo ownership saga and what makes Brazil such an attractive market.

To read the full article, please choose one of the following options: