Finance / Romania
Kraft To Sell Domestic Cadbury Business
July 2010 | M&A AnalysisKraft Foods has agreed to sell Cadbury's Kandia-Excelent confectionery business in Romania to Oryxa Capital as part of ongoing efforts to meet European Commission competitive requirements following Kraft's acquisition of Cadbury in Q110. Kraft has already divested Cadbury's Polish business to the Japanese giant Lotte Group. Taking into account Kraft's existing strength in Romania, consolidating its business with Kandia would probably have given it an anti-competitive position.
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