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Finance / Romania

Kraft To Sell Domestic Cadbury Business

July 2010 | M&A Analysis

Kraft Foods has agreed to sell Cadbury's Kandia-Excelent confectionery business in Romania to Oryxa Capital as part of ongoing efforts to meet European Commission competitive requirements following Kraft's acquisition of Cadbury in Q110. Kraft has already divested Cadbury's Polish business to the Japanese giant Lotte Group. Taking into account Kraft's existing strength in Romania, consolidating its business with Kandia would probably have given it an anti-competitive position.

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