Konzum Boosts Presence With Acquisition

Konzum, Croatia's leading retail chain with a market share of around 30% (BMI estimate), has acquired Bosnian-Herzegovinian retailer Tom Chain. Konzum entered the country in 2004 and is aiming to grow its presence in the relatively unsaturated mass grocery retail (MGR) market. Despite its market leading position in Croatia, the sector is competitive and the market is relatively small (the country's population was 4.60mn in 2008), which makes regional expansion attractive. The retailer is also present in Serbia and Macedonia and may expand into other former Yugoslavian markets. Its strategy appears to be a smart one as many of these

To read the full article, please choose one of the following options: