Coke Linked to Monster AcquisitionMay 2012 | Corporate Financing Analysis
Shares in energy drink producer Monster Beverage spiked on April 30 2012 after an article in the Wall Street Journal suggested that The Coca-Cola Company (Coke) was currently engaged in takeover discussions. This was later denied, with Coke stating that it was not in discussions 'at this time'. However, with Coke already the principal distributor of the Monster brand in the US and Coke anchor bottler Coca-Cola Enterprises the key distributor in Western Europe, we have long stated that it looks a question of if, rather than when, Coke makes a move for the fast-growing firm.
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