Coopers' Acquisition Offers Cross-Distribution OpportunitiesApril 2012 | Corporate Financing Analysis
Australian brewer Coopers Brewery has recently acquired the largest home brew brand in the US, Mr Beer, as it pursues geographical diversification and consolidates its position in the global home brew market. Coopers is clearly looking to tap into the growing demand for convenience among US consumers, which is translating into strong sales opportunities for home brews producers. More exciting for us is the potential for cross-distribution opportunities between Coopers and Mr Beer, which should strengthen the former's lead in its major markets of Australia and the US.
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