Kellogg Pops Up For Pringles Deal

US food group Kellogg has announced the purchase of potato chip brand Pringles from Proctor & Gamble (P&G) for US$2.7bn. The move comes after US snack producer Diamond's proposed acquisition of the brand was abandoned after the firm was hit by an accounting scandal. For Kellogg the move represents a significant deviation from its core focus on cereal and breakfast items (cereal bars, toaster pastries and waffles etc). However, given the firm's desire to increase its international business the move certainly makes sense. The acquisition not only offers Kellogg a brand with tremendous international appeal, it also allows the company

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