Coca-Cola Strikes US$980mn Deal To Buy 50% Of Aujan

In one of the biggest developments in the Gulf region's soft drinks industry for many years, Coca-Cola has reached an agreement to buy a 50% stake in Saudi Arabia's Aujan, one of the region's largest soft drinks companies, worth US$980mn. PepsiCo has generally dominated proceedings in the carbonates space across much of the Middle East and North Africa. While Aujan is not a carbonates company and focuses mostly on juices. In addition to ongoing growth opportunities in the Saudi kingdom, what Aujan will offer Coca-Cola is excellent potential for expansion in the wider region.

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