German Wine Sector Needs To Consolidate To Compete

Two German wine cooperatives, Deutsches Weintor and Niederkirchener Weinmacher, have completed a merger to become the largest wine cooperative in the Pfalz region of Germany. The two groups have been cooperating in areas such as bottling and purchasing and will now be fully integrated after the deal was overwhelmingly approved by the groups' members. The move creates a firm with revenues of around EUR35mn and can be seen as a reaction to the highly competitive nature of the German market, where sales are growing but price sensitivity is high. The combined group has highlighted the potential within the German market

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