PepsiCo Pushing Greater Integration Of Snacks And Soft Drinks When The Fashion Is For Splitting Up

Shortly after international food giants Kraft and Sara Lee announced they are to split their operations in an attempt to delineate the underlying businesses and unlock shareholder value, PepsiCo has announced a strategy that will see it push for closer integration between its snack and soft drink divisions. PepsiCo has said it will create a 'council' to help coordinate manufacturing, sales and distribution between the two units. CEO Indra Nooyi justified the move by suggesting that 'snack and beverage occasions are typically planned together, and the products are both purchased and consumed together'. While this may be the case, BMI

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