Vinacafe Offers A Strong Platform For Masan To Pursue Coffee Sector Growth

Masan Consumer, which is the largest producer of condiments like fish, soy and chili sauce and the second biggest producer of instant noodles in Vietnam, has launched a bid for a 50.1% stake, valued at around VND1.07trn (US$51mn), in the Vietnamese coffee producer Vinacafe Bien Hoa Joint-Stock Company. Masan plans to acquire 13.32mn Vinacafe shares for VND80,000 (US$3.84) per share. In our opinion, the very dynamic rewards on offer in the Vietnamese coffee sector and an exciting consumer growth story are likely to have emerged as strong motivations behind Masan's acquisition.

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