Sara Lee Offloads Dough Business; Brand Building To Drive Sales Following Split

US food company Sara Lee has reached a deal to sell its North American refrigerated dough business to US private label specialist Ralcorp Holdings for US$545mn. The move comes after Sara Lee announced plans to split its business in two, a process that will leave one firm focused internationally on coffee and desserts and a second focused in North America on processed meats. Sara Lee clearly feels that the refrigerated dough unit does not sit comfortably in either of demerged businesses and the sale can be seen as part of the firm's ongoing restructuring, through which it has become a

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