Tie Up With GarudaFood Offers Exciting Prospects For Suntory

Japanese food and beverage producer Suntory has plans to establish a soft drinks joint venture with Indonesian packaged food and beverage firm GarudaFood as it looks to tap on the burgeoning soft drinks potential in South East Asia. With an overreliance on the mature Japanese market, the joint venture offers a compelling platform for Suntory to diversify its geographical presence in emerging markets (EMs). While the joint venture will allow Suntory to secure a firm foothold in Indonesia, even more noteworthy is the possibility of leveraging on the partnership to expand its presence in other high-growth regional markets. On this front, the massive soft drinks potential of Thailand, Vietnam and Malaysia means that these countries are likely to emerge on Suntory's radar in the near-to-medium term.

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