Diageo M&A Strategy: Remy Cointreau Not A Great Substitute For Moet Hennessy In BMI's Opinion

A Deutsche Bank research note has argued that the world's largest spirits firm, Diageo, should pursue Remy Cointreau and sell its existing 34% stake in the Moet Hennessy drinks unit of French luxury group LVMH to fund the move. One's view on such a play at a time when Diageo is definitely on the lookout for acquisitions depends on whether you believe LVMH has any intention of selling its majority stake in Moet. Moet is crucial here because from Diageo's point of view buying it would transform its business in China, where Moet has a fantastic position in cognac, which

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